Beauty
Why Your Lip Balm Has A Waitlist
A twelve-dollar tube of balm sold out in minutes, and the queue to buy it again is the whole business model.
Beauty
The Beauty section of AND YOU treats cosmetics as a cultural object as much as a product: what a matte or glass finish signals, how a shade range gets decided, and which launches deserve shelf space. Written for readers who want the reasoning behind a face rather than another swatch photograph.
Beauty
How Hair Oiling Went From Kitchen Ritual To Cult Step
The warm-oil head massage your grandmother swore by is now a full-blown beauty category, and the reasons go deeper than one viral video.