Trends
why every aesthetic is "core" now
The suffix started in hardcore punk, got turned into a joke by an art collective in 2013, and became the internet's naming machine — the actual history is better than the vibes.
The And You guide to
Trends
Trends tracks what is rising across fashion and beauty and, more usefully, why now. Each piece names an origin, whether an archive, a film, a subculture or a shortage, and estimates how long the cycle has to run. Written for readers who prefer anticipating a look to chasing one.
Trend coverage with a source attached: where a look started, which audiences carried it forward, and how much of the cycle is usually left.
Trends
Skin cycling was always a calendar, not a miracle
The four-night routine a dermatologist named in 2022 didn't add anything to your shelf — it subtracted two nights, and that's the whole trick.
Trends
The aesthetic outlived the app: where internet beauty goes next
When TikTok's future got legally uncertain — a ban signed in April 2024, a brief blackout in January 2025 — the aesthetics it incubated simply moved. That portability is the next chapter of internet beauty.
Trends
Frosty makeup and the Y2K cold wave: why shimmer returned
Frosty lips and icy lids — the shimmer that defined Y2K beauty — came back through chrome nails, glazed skin and a documented 2022 manicure moment that restarted the whole cold palette.
Trends
The 90s lip liner comeback was never really gone: a lineage
The dark-lined, nude-filled lip of the supermodel decade has been declared retro three times and trending four — because the technique quietly became the base of modern lip makeup.
Trends
Mob wife aftermath: what the loudest trend of 2024 taught us
Mob wife — faux fur, leopard print and gold hooped declare-yourself energy — launched on TikTok in January 2024, peaked by spring and left behind a useful map of how microtrends actually work.
Trends
Boho comes back, again: a short history of the great revival
Boho — suede fringe, ruffled blouses and unbothered layers — has been declared dead four times and revived by Chloé on February 29, 2024.
Trends
Office siren: the TikTok trend reviving nineties workwear codes
Office siren — pencil skirts, glasses and ties filtered through late-90s corporate style — surfaced on TikTok in late 2023 and reopened an old argument about who dress codes are for.
Trends
Why cherry red took over: a color moment with an actual birthdate
Cherry red — the deep, glossy, slightly dark red between classic scarlet and oxblood — was given its current form at Gucci in September 2023, and the rest of the culture did the rest.
Trends
Very demure, one year later: what the trend cycle taught us
Jools Lebron's August 2024 catchphrase became a word of the year, a trademark fight and a case study in who profits from a viral moment.