Trends
Who Carries A Trend Forward: The Tastemakers Between Subculture And Sephora
Between the subculture that invents a look and the beauty aisle that sells it sits a relay of tastemakers. Here is who carries a trend forward, per the sociology.
Trends
Trends tracks what is rising across fashion and beauty and, more usefully, why now. Each piece names an origin, whether an archive, a film, a subculture or a shortage, and estimates how long the cycle has to run. Written for readers who prefer anticipating a look to chasing one.
Trends
From sketch to shelf: how a runway look actually reaches the rack
The journey of trends of fashion is slower, stranger and more political than the feed makes it look.
Trends
The micro-trend lifespan: how long you actually have before it peaks
Five signals that tell you whether a look is being born, peaking, or already on its way to the archive.
Trends
why every aesthetic is "core" now
The suffix started in hardcore punk, got turned into a joke by an art collective in 2013, and became the internet's naming machine — the actual history is better than the vibes.
Trends
Skin cycling was always a calendar, not a miracle
The four-night routine a dermatologist named in 2022 didn't add anything to your shelf — it subtracted two nights, and that's the whole trick.
Trends
The aesthetic outlived the app: where internet beauty goes next
When TikTok's future got legally uncertain — a ban signed in April 2024, a brief blackout in January 2025 — the aesthetics it incubated simply moved. That portability is the next chapter of internet beauty.