Trends
Cat eye eyeliner history: Why every generation reinvents the cat eye
The cat eye dates back to kohl worn in Egypt and Nubia millennia ago, and every era since, including 2022's siren eyes, has renamed the same flick.
Trends
Trends tracks what is rising across fashion and beauty and, more usefully, why now. Each piece names an origin, whether an archive, a film, a subculture or a shortage, and estimates how long the cycle has to run. Written for readers who prefer anticipating a look to chasing one.
Trends
Trends dance: Viral dance trends and the fashion they inspire
From the Renegade to the Savage challenge, viral dances carry named creators, dated moments and a documented athleisure payoff.
Trends
Trend Adoption Stages — Who Carries A Trend Forward: The Tastemakers Between Subculture And Sephora
Between the subculture that invents a look and the beauty aisle that sells it sits a relay of tastemakers. Here is who carries a trend forward, per the sociology.
Trends
Trends of fashion — From sketch to shelf: how a runway look actually reaches the rack
The journey of trends of fashion is slower, stranger and more political than the feed makes it look.
Trends
Micro trend cycle — The micro-trend lifespan: how long you actually have before it peaks
Five signals that tell you whether a look is being born, peaking, or already on its way to the archive.
Trends
why every aesthetic is "core" now
The suffix started in hardcore punk, got turned into a joke by an art collective in 2013, and became the internet's naming machine — the actual history is better than the vibes.