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Viral dance trends and the fashion they inspire

From the Renegade to the Savage challenge, viral dances carry named creators, dated moments and a documented athleisure payoff.

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Viral dance trends and the fashion they inspire
Muhammed amine benloulou / Wikimedia Commons (CC BY-SA 4.0)

Viral dance trends now leave a wardrobe behind. The pattern has a documented start: the Renegade, created by 14-year-old Jalaiah Harmon, debuted on Dubsmash in September 2019 and took over TikTok in early 2020. The dances burn out fast. The clothes — matching sets, sweats, sneakers — keep selling.

That gap is the real story: choreography with a short shelf, with a long one. Two challenges wrote the rulebook, and an entire clothing category was already waiting for them. We covered a connected angle in Very demure, one year later: what the trend cycle taught us.

Who made the Renegade, and why does credit matter?

Harmon built the routine in “5 to 10 minutes,” showed it at her dance class, and debuted it on Dubsmash in September 2019, per the documented history of the song behind the Renegade. TikTok then did what TikTok does: big accounts posted the dance without her name on it. The New York Times ran criticism of the missing credit, and after it published, Harmon performed the routine alongside Charli D’Amelio and Addison Easterling. By February 2020 she had danced it at the NBA All-Star Game. Days later she took it to Ellen, which gave her a jacket reading “the original Renegade dancer” and a $5,000 gift. The song underneath, K Camp’s “Lottery,” became the first TikTok sound to reach 20 million videos. Views on the track climbed from 25 million to 3 billion once the dance took hold, the same record states.

The credit fight became the template. Vox asked who owns a viral dance. Teen Vogue interviewed Harmon that April about reclaiming it. Every dance since has arrived with a name attached, and the record now says Harmon’s in writing.

How did the Savage challenge raise the stakes?

March 2020 moved the stage indoors. Keara Wilson created the “Savage” dance challenge, and the documented timeline shows her clip at 15.7 million views and 2.4 million likes by March 20, 2020. Wilson had posted her video five days straight before it lifted off. Megan Thee Stallion posted her own version on March 16, and the song closed the month as TikTok’s most-played, with 7.5 billion views. The routine itself was “quick and energetic,” the record notes. The lockdown twist: every performance was filmed at home. Bedrooms, hallways, kitchens. The outfit of record became loungewear with footwork.

Where does the fashion come in?

The category was pre-installed. Athleisure is a hybrid style: athletic clothing worn as everyday . The name blends “athletic” and “leisure.” It has been a documented retail category since the mid-2010s, per its documented entry, and the lineage runs long. The entry even calls the “fashionable, dressed-up sweats and exercise clothing.” Champion made hoodies for laborers in freezing temperatures in the 1930s. DuPont invented spandex in 1958. Adidas rolled out sport-to-street tracksuits in 1963. The entry also credits the rise of yoga pants through the late 2000s for the mid-2010s breakout.

When dance challenges moved into living rooms in March 2020, the documented uniform of the moment — leggings, hoodies, sneakers — was athleisure’s whole catalog. The fashion machine then chased the dancers back. Complex documented Champion teaming with Jalaiah Harmon for its Reverse Weave Week in October 2021: a heritage sweatshirt line fronted by the choreographer the internet had once erased. The cycle had learned to say her name. Readers following this should also see Boho comes back, again: a short history of the great revival.

Conclusion: the dance fades, the fit stays

A dance’s half-life is measured in months; a hoodie’s is measured in decades. The documentation agrees on the details: the Renegade and the Savage challenge both carry named creators, dated moments and verifiable numbers. Athleisure carries a retail category that outlived every routine. The cycle keeps its receipts now, on the dance and the credit alike. So watch what the dancers wear, then check who gets the credit. The moves get copied in a week. The wardrobe, and the corrected record, are what remain.

Frequently Asked Questions

Who created the Renegade dance?
Jalaiah Harmon, a 14-year-old choreographer from Atlanta, created it, debuted it on Dubsmash in September 2019 and watched TikTok spread it without her name. After The New York Times documented the missing credit, she performed at the NBA All-Star Game on February 16, 2020 and on Ellen four days later.
What is athleisure, exactly?
Athleisure is a hybrid style of athletic clothing worn as everyday wear — the word blends “athletic” and “leisure.” The documented category includes tracksuits, hoodies, leggings and sneakers, and it has been recognized as a retail clothing category since the mid-2010s, with roots in 1930s hoodies and 1958 spandex.

Sources

  1. Lottery (K Camp song) — Renegade dance, Jalaiah Harmon origin and credit — Wikipedia
  2. Savage (Megan Thee Stallion song) — Keara Wilson and the TikTok challenge — Wikipedia
  3. Athleisure — definition, retail category, documented lineage — Wikipedia

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