
A beauty school opens in Chicago. Here's why that matters
Your School of Beauty Culture is heading to Chicago — and the story behind beauty education is bigger than one address.
The Beauty section of AND YOU treats cosmetics as a cultural object as much as a product: what a matte or glass finish signals, how a shade range gets decided, and which launches deserve shelf space. Written for readers who want the reasoning behind a face rather than another swatch photograph.

Your School of Beauty Culture is heading to Chicago — and the story behind beauty education is bigger than one address.

Terre Haute's 38th annual Old Fashion Day is a five-hour experiment in unplugging. Here is how to make it count.

Two filters, two jobs. Here's what separates them on your skin, and why the label matters less than the finish you'll actually reapply.

The four-night rotation that ate TikTok in 2022 came from one dermatologist's actual patients, not a trend forecast. Here's where it started and what each night is really doing.

The shower became beauty's last unclaimed shelf, and the 'everything shower' turned a daily rinse into the industry's fastest-moving real estate.

Ten small canvases, a licensed workforce, and a supply chain from press-on kits to $200 custom sets — the manicure became a working economy.