Trends tracks what is rising across fashion and beauty and, more usefully, why now. Each piece names an origin, whether an archive, a film, a subculture or a shortage, and estimates how long the cycle has to run. Written for readers who prefer anticipating a look to chasing one.
Mob wife — faux fur, leopard print and gold hooped declare-yourself energy — launched on TikTok in January 2024, peaked by spring and left behind a useful map of how microtrends actually work.
Boho — suede fringe, ruffled blouses and unbothered layers — has been declared dead four times and revived by Chloé on February 29, 2024.
Office siren — pencil skirts, glasses and ties filtered through late-90s corporate style — surfaced on TikTok in late 2023 and reopened an old argument about who dress codes are for.
Cherry red — the deep, glossy, slightly dark red between classic scarlet and oxblood — was given its current form at Gucci in September 2023, and the rest of the culture did the rest.
Jools Lebron's August 2024 catchphrase became a word of the year, a trademark fight and a case study in who profits from a viral moment.
The term was coined by fashion psychologist Dawnn Karen, who was dressing for joy long before the internet made it a hashtag.