Trends
Very demure, one year later: what the trend cycle taught us
Jools Lebron's August 2024 catchphrase became a word of the year, a trademark fight and a case study in who profits from a viral moment.
Trends
Trends tracks what is rising across fashion and beauty and, more usefully, why now. Each piece names an origin, whether an archive, a film, a subculture or a shortage, and estimates how long the cycle has to run. Written for readers who prefer anticipating a look to chasing one.
Trends
Dopamine dressing: where the mood-boost style idea actually came from
The term was coined by fashion psychologist Dawnn Karen, who was dressing for joy long before the internet made it a hashtag.
Trends
Blush draping, explained: the 1980s technique your feed rediscovered
Blush draping — blush swept from the cheek up around the eye — was invented by makeup artist Way Bandy in the 1970s, and TikTok has been redrawing his map ever since.