Trends tracks what is rising across fashion and beauty and, more usefully, why now. Each piece names an origin, whether an archive, a film, a subculture or a shortage, and estimates how long the cycle has to run. Written for readers who prefer anticipating a look to chasing one.
Office siren — pencil skirts, glasses and ties filtered through late-90s corporate style — surfaced on TikTok in late 2023 and reopened an old argument about who dress codes are for.
Cherry red — the deep, glossy, slightly dark red between classic scarlet and oxblood — was given its current form at Gucci in September 2023, and the rest of the culture did the rest.
Jools Lebron's August 2024 catchphrase became a word of the year, a trademark fight and a case study in who profits from a viral moment.
The term was coined by fashion psychologist Dawnn Karen, who was dressing for joy long before the internet made it a hashtag.
Blush draping — blush swept from the cheek up around the eye — was invented by makeup artist Way Bandy in the 1970s, and TikTok has been redrawing his map ever since.