
Topic
Demna's Gucci finally looks like Demna's Gucci
Pagoda shoulders, puff coats and a show staged inside fake retail rooms — what actually happened in Milan, and why the setting matters as much as the clothes.

Pagoda shoulders, puff coats and a show staged inside fake retail rooms — what actually happened in Milan, and why the setting matters as much as the clothes.

School uniforms, runway silhouettes, and the styling machine that turns both into a group identity.