Global Plus Size Clothing Markets Report, 2018-2023 and 2024-2028: Shifting Societal Attitudes Towards Body Positivity, Evolving Consumer Expectations Driving Growth
Global Plus Size Clothing Markets Report, 2018-2023 and 2024-2028: Shifting Societal Attitudes Towards Body Positivity, Evolving Consumer Expectations Driving Growth

DUBLIN, March 4, 2024 /PRNewswire/ — The “Plus Size Clothing Market – Global Industry Size, Share, Trends, Opportunity, & Forecast 2018-2028” report has been added to’s offering.

The Global Plus Size Clothing Market was valued at USD280 billion in 2022 and is anticipated to project robust growth in the forecast period with a CAGR of 5.2% through 2028, reaching USD 379 billion.

The global plus-size clothing market has experienced significant growth and transformation in recent years, reflecting changing societal attitudes towards body diversity and inclusivity. This market segment caters to individuals who require sizes beyond the traditional fashion industry’s standard offerings, typically considered plus sizes (generally ranging from US size 14 and above).

Several key factors have contributed to the expansion of this market. First and foremost, the body positivity movement has gained momentum, promoting self-acceptance and challenging conventional beauty standards. This cultural shift has encouraged individuals of all sizes to embrace their bodies, driving demand for stylish, well-fitting clothing.

Fashion brands and retailers have also recognized the business potential in serving the plus-size demographic. Consequently, many have expanded their size ranges and introduced dedicated plus-size collections. This has led to a more diverse and inclusive fashion landscape, offering a wider array of options to consumers.

E-commerce and online shopping have played a pivotal role in the growth of the plus-size clothing market, making it easier for individuals to find a variety of styles and sizes. Furthermore, social media and influencers have contributed to the visibility of plus-size fashion, showcasing diverse body types and encouraging experimentation with clothing.

While the global plus-size clothing market has made significant strides, there is still room for improvement in terms of size inclusivity, style diversity, and representation in the fashion industry. As consumer demand continues to evolve, the market is expected to expand further, providing opportunities for both established brands and emerging designers to cater to this diverse and underserved customer base.

Key Market Drivers

Shifting Societal Attitudes Towards Body Positivity


  • Cultural Shift: There’s a significant move away from traditional beauty standards, emphasizing thinness, towards body positivity, promoting self-acceptance regardless of size or shape.
  • Empowerment: The body positivity movement empowers individuals to feel confident and comfortable, fostering a demand for fashion that caters to diverse body types.
  • Fashion Inclusivity: Brands are expanding their size ranges and introducing dedicated plus-size collections, reflecting the demand for inclusive fashion options.

Influence of E-Commerce:

  • Accessibility: Online shopping offers a wide range of fashion options, including plus-size clothing, fostering inclusivity and convenience for shoppers.
  • Community Building: Social media platforms and online communities provide spaces for plus-size individuals to connect, share experiences, and explore fashion trends, driving demand for inclusive fashion.

Market Competition and Innovation:

  • Innovative Designs: Brands are innovating with technology and manufacturing processes to create plus-size clothing that fits well and meets the style preferences of consumers.
  • Collaborations: Collaborations with plus-size models and influencers lead to authentic and relatable fashion choices, attracting new customers and fostering brand loyalty.

Evolving Consumer Expectations:

  • Demand for Quality: Plus-size consumers expect the same level of quality, style, and variety as standard-sized options, driving brands to meet these demands.
  • Transparency: Consumers seek transparency on sizing, materials, and ethical production practices, favoring brands that prioritize these aspects.

Key Market Challenges

Limited Inclusivity and Representation:

  • Historical Norms: The fashion industry historically prioritized thinness, leading to limited representation of plus-size individuals, perpetuating stereotypes and biases.

Inconsistent Sizing Standards:

  • Confusion: Inconsistent sizing across brands creates confusion and frustration for plus-size consumers, hindering their shopping experience and confidence.

Limited Variety of Styles and Trends:

  • Fashion Diversity: Some brands offer limited styles and trends in plus-size clothing, restricting options for self-expression and personal style among plus-size individuals.

Key Market Trends

Size Inclusivity Beyond Numbers:

  • Inclusive Sizing: Brands are moving towards inclusive sizing categories beyond numerical labels, reflecting diverse body shapes and sizes.

Sustainable Plus-Size Fashion:

  • Environmental Awareness: Brands are adopting sustainable practices and materials in plus-size fashion to meet the demand for eco-friendly options.

Adaptive and Inclusive Design:

  • Functional Fashion: Adaptive designs cater to the practical needs of plus-size individuals, ensuring comfort and accessibility without compromising style.

Gender-Neutral and Unisex Styles:

  • Diverse Offerings: Brands are offering gender-neutral and unisex clothing options, expanding fashion choices for plus-size consumers beyond traditional gender norms.

Technology-Enhanced Shopping Experiences:

  • Virtual Try-On: Augmented reality and virtual try-on technology enhance the online shopping experience, boosting consumer confidence and reducing returns.

Influencer and Community-Led Fashion:

  • Social Influence: Plus-size influencers and online communities drive fashion trends and advocate for size inclusivity, fostering community and empowerment.

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Plus Size Clothing Market.

  • Ashley Stewart
  • ASOS
  • Van Heusen
  • PUMA North America, Inc.
  • Adidas America, Inc.
  • Nike, Inc.
  • Forever 21
  • Hennes & Mauritz AB

Report Scope

Plus Size Clothing Market, By Product Type:

  • Casual
  • Formal
  • Sportswear
  • Others

Plus Size Clothing Market, By End User:

Plus Size Clothing Market, By Sales Channel:

  • Supermarket/Hypermarket
  • Exclusive Stores
  • Multi Branded Stores
  • Online
  • Others

Plus Size Clothing Market, By Region:

  • North America
  • United States
  • Canada
  • Mexico
  • Europe
  • France
  • United Kingdom
  • Italy
  • Germany
  • Spain
  • Asia-Pacific
  • China
  • Japan
  • India
  • Vietnam
  • South Korea
  • Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE
  • South America
  • Brazil
  • Argentina
  • Colombia

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